The Three-Way-Win
We have all heard of ‘think win-win’ from Stephen Covey’s classic book The 7 Habits of Highly Effective People
As I went for my run over the weekend I listened to a podcast from John Jantsch at Duct Tape Marketing Podcast. John interviews well known authors and authorities on topics relating to small business and marketing. On this occasion I listened to John interview Alan Weiss an author and expert on effective consulting approaches. It was an excellent interview. There are three winners from this style of podcast:
- The authors / authorities, who get free exposure to John’s podcast audience – an audience who may be inclined to further investigate the products and services offered by that author / authority (or the company they represent).
- John Jantsch, who gets valuable content to attract people to his Duct Tape Marketing business and he also gains credibility by association with these authors and authorities
- The listeners who have access to an excellent source of information at no cost.
I had another excellent three-way-win example recently when I set up this blog. The initial blog setup was performed for me by Ninja Blog Setup at no cost. As part of the arrangement I organised my blog hosting account through an affiliate link on the Ninja Blog Setup website. Once again there were three winners:
- The hosting company who got a new customer
- Ninja Blog Setup who got an affiliate link commission for providing the new customer (effectively his payment for the blog setup)
- (and best of all) Me who got my initial blog setup for free.
So, in your future adventures, don’t just ‘think win-win’ (that’s so 90s), think three-way-win.
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