TerraCycle – A Business Built on Waste and Worm Poop
TerraCycle is an eco-capitalism business that makes all of its products entirely from waste. Their unexpected business model and products have generated massive media attention, creating a strong profile and following for their ground-breaking business.
Their founding product was TerraCycle Plant Food. TerraCycle is paid to take waste product, which they feed to worms, and then sell the worm poop as plant fertiliser. TerraCycle runs school and community recycling programmes to collect recycled soft drink bottles, and uses these to package the plant food. The operation is run from a previously abandoned warehouse in New Jersey and uses misprinted boxes from other companies to ship product.
TerraCycle has recently expanded its product range to include other lawn and garden supplies, cleaning products, office and school stationery, bags, and fire logs – all made from waste.
Founded in 2001, TerraCycle was expected to make around US$8 million in sales in 2008 and continues to grow. TerraCycle is different and unexpected – it breaks the pattern. As proven by the massive media attention received – TerraCycle stands out and grabs your attention.
[youtube]http://www.youtube.com/watch?v=FM6sxZFvJ5c[/youtube]
Related Posts:
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
[...] Terracycle – a business that creates value from waste (see my post TerraCycle – A Business Built on Waste and Worm Poop) [...]