What Business can Learn from Avatar
Over the last couple of days the Avatar movie has broken a Billion dollars in sales just 3 weeks after its release. I saw Avatar a couple of nights ago and was blown away. While I see a few people criticising aspects of the movie, it is difficult to deny the power of the totally immersive entertainment experience [...]
FREE
Author of The Long Tail and Editor of Wired Magazine Chris Anderson says that every economy that becomes digital eventually becomes free. The technologies that underlie the web are becoming so cheap that the cost of the provision of digital services effectively becomes free. We already use services such as Gmail and Google Search for [...]
Hottest Curry in the World
A few years while living and working in London I was fortunate enough to attend a team lunch at The Cinnamon Club, an upmarket Indian restaurant in Westminster. At the time the restaurant was (and may still be) part owned by Sir Michael Caine. I was intrigued to find that this same restaurant recently received media [...]
Little Miss Matched Socks
If you follow the marketing legend Seth Godin you will be familiar with the company Little Miss Matched, which started off by selling sets of three mismatched colourful socks to girls. The company decided to take advantage of the issue that one sock in a pair always gets lost, so why not sell socks that [...]
TerraCycle – A Business Built on Waste and Worm Poop
TerraCycle is an eco-capitalism business that makes all of its products entirely from waste. Their unexpected business model and products have generated massive media attention, creating a strong profile and following for their ground-breaking business. Their founding product was TerraCycle Plant Food. TerraCycle is paid to take waste product, which they feed to worms, and [...]
The Unexpected Plup
Close your eyes and imagine you are about to purchase a bottle of water. As you select your bottle of water, what does it look like? Probably something like one of these bottled water options: Now imagine as you go to select your bottle, you notice something new, something different: Plup is also bottled water, [...]