Start with an Unexpected Business or Product
Unexpected messages follow naturally from an unexpected business or product. It is difficult to deliver an authentic unexpected message if your business and products are undifferentiated. If you want to deliver messages that have real impact and grab attention, maybe the best place to start is thinking about how you can make your business or [...]
You Pay Attention to Unexpected Ideas
Amazon Uncontacted Tribe In May of this year, we all saw the pictures of one of the Amazon’s last uncontacted indigenous tribes. The pictures and associated message spread rapidly around the world on television, internet, and newspaper. The pictures were taken and released by Funai – Brazil’s Department of Indian Affairs. If Funai was [...]