One for One – TOMS Shoes
You’ve got to love TOMS Shoes‘ business model: “with every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need – One for One“. Since starting in 2006, TOMS Shoes has given away more than 300,000 pairs of shoes to needy children in the United States, Argentina, [...]
I Yike the Yike Bike
I have been fascinated by the New Zealand designed and developed Yike Bike, which has been profiled on New Zealand TV3 recently, and has also been launched at the Germany Eurobike Show this last week. The Yike Bike is an electric bike, that can be collapsed and carried away in a carry bag. With a [...]
Interface Looking after Tomorrow’s Child
We have a choice to make during our brief brief visit to this beautiful green and blue living planet – to hurt it or to help it. Ray Anderson, Founder of Interface, 2009 I watched the below presentation from Ray Anderson on www.ted.com a couple of days ago and it was an unexpected inspiration. From [...]
Willy Wonka Differentiation
This blog is about business differentiation, but not just small points of differentiation – I’m interested in differentiation that is unexpected. Differentiation that re-defines the game, violates expectations, and grabs attention. We have already seen some great examples of this – Terracycle who built a business on worm poop and waste, Moller who is working [...]