Weepals Toilet Aim Stickers
With two young kids, my wife is a loyal reader of parent and child type magazines. Recently she came across an advert in one of these magazines for Weepals. Weepals is a sticker of a red car that you put in the toilet for little boys to aim at. Once hit the sticker reveals the [...]
Start with an Unexpected Business or Product
Unexpected messages follow naturally from an unexpected business or product. It is difficult to deliver an authentic unexpected message if your business and products are undifferentiated. If you want to deliver messages that have real impact and grab attention, maybe the best place to start is thinking about how you can make your business or [...]
Future of Information Consumption
Patrick had been fascinated with the Italian Renaissance period for many years. As he left work on Tuesday 6 October 2015, he put on his headphones from his ‘i-Phone Mini G4′ and continued to stream the interview with Miles J Unger (an expert of the Renaissance period and the Medici family) which he had started [...]