Comments on: You Pay Attention to Unexpected Ideas http://www.unexpectedidea.com/pay-attention-unexpected-ideas/ Transform your business by doing things differently Mon, 28 Jun 2010 18:43:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Brendon http://www.unexpectedidea.com/pay-attention-unexpected-ideas/comment-page-1/#comment-12 Brendon Fri, 02 Jan 2009 09:03:33 +0000 http://www.unexpectedidea.com/?p=36#comment-12 I'd also have a look at any of the books by Seth Godin (he has a new one called Tribes which is about building communities around your brand and products). Also check out buy.ology by Martin Lindstrom. I’d also have a look at any of the books by Seth Godin (he has a new one called Tribes which is about building communities around your brand and products). Also check out buy.ology by Martin Lindstrom.

]]> By: Pete http://www.unexpectedidea.com/pay-attention-unexpected-ideas/comment-page-1/#comment-8 Pete Wed, 19 Nov 2008 04:28:43 +0000 http://www.unexpectedidea.com/?p=36#comment-8 Brendon, great story. I have started reading the Heath bros book. It is excellent. Got an audio version that I can listen to on my iPod. Do you have any other material that you would recommend in this area. Cheers pete Brendon, great story. I have started reading the Heath bros book. It is excellent. Got an audio version that I can listen to on my iPod. Do you have any other material that you would recommend in this area.

Cheers pete

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