I don’t eat organic lentils but I did vote green
On Saturday 8 November, just four days after US citizens voted in Obama in as their new President, New Zealanders too went to the polls to vote in their preferred Government for the coming three years.
Now I generally don’t consider myself to be an organic lentil eating, vege patch growing, tree hugger. However, this election I did vote for the Green Party of Aotearoa New Zealand.
Green can no longer be considered something quirky left to well intended ex-hippies wanting to legalise cannabis. For the future of our world and our children, the impact on the environment and sustainability needs to become a dominant consideration in every individual, business, national, and international decision.
Over the coming years the world population is expected to swell to nine billion people, all competing for scarce natural resources – that some expect to run out by 2030. My children will be in their 20s by 2030 – only just starting out on their lives – and I want them to have an inhabitable planet to live on. So my vote for Green was to give influence to those who will represent the interests of the environment and sustainability in important Government decisions.
I have to admit also, as an observer to good marketing and communication, I thought the Green advertising was fantastic – simple, unexpected, concrete, and emotional. An excellent example of great communication.
And on election night the Green party actually did pretty well, gaining eight seats in the New Zealand Parliament. Unfortunately however, with a centre-right Government elected, and Green not part of this Government coalition, the party’s influence will be less as a result.
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