Lemonade – what does it tell us about ourselves?
I would be very keen to see the Lemonade movie when it comes out (see trailer below). The 30 minute documentary tells the story of 15 advertising professionals made redundant during the recession and how they they turned this lemon of a situation into lemonade by finding a new creative calling in their lives. The man behind the movie, Erik Proulx, was himself laid off from a copywriting role in October 2008.
Like any good story this one has the potential to tell us something about ourselves. Employment is important – we need to pay the mortgage and feed our families. But when we go off to work do we leave a piece of ourselves behind, and take on a slightly new persona to meet the expectations and objectives of our organisations? In the name of being professional do we spend 40+ hours a week hiding a small part of our true selves away? For these 15 advertising executives, the redundancy would no doubt have been devastating, but was perhaps also a release allowing them to be true to themselves and pursue a new calling.
What’s your true calling and how do you fulfill this while also paying the bills?
See Lemonade trailer. If you can’t see this video click here.
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