FREE
Author of The Long Tail and Editor of Wired Magazine Chris Anderson says that every economy that becomes digital eventually becomes free. The technologies that underlie the web are becoming so cheap that the cost of the provision of digital services effectively becomes free. We already use services such as Gmail and Google Search for free. The irony is that organisations such as Google, having built a massive following on the provision of free high quality services, can then leverage this scale to make significant profits – in Google’s case by charging for Adwords advertising to their massive user base.
A couple of days ago Chris Anderson released his latest book entitled ‘FREE’, and true to his word, he has made his book available in digital form for free. In fact if you have a huge screen and really good eyesight you can read it right here at Unexpected Idea below for free (actually since originally posting this, I have found that you can toggle the reader to full screen with the button on the RHS, which makes it much easier to read). The slight challenge is that you cannot download it or print it as a PDF. So the alternative I have taken is downloading for free his FREE audio book which you can listen to on your iPod or MP3 player. Alternatively, you can pay for a physical book or an abridged version of the audio book.
Let me listen to the audio book, and then let’s explore this topic further as an unexpected idea for business.
FREE (full book) by Chris Anderson
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Hi Brendon,
Thanks for that … i will be checking this out – keep up the interesing and informative blog!
Regards
Brian