About
The ‘expected’ is filtered out and ignored.
The ‘unexpected’ grabs attention and gets noticed.
This blog investigates ‘unexpected ideas’ – different ways of doing things to transform your business.
- Re-define the game – through unexpected business models
- Violate expectations – with unexpected products
- Grab attention – with unexpected messages
- Challenge the status quo – unexpected business leaders
Brendon Livingstone
Based in Wellington New Zealand, Brendon Livingstone is a manager and marketer of innovative commercial businesses. He holds an MBA from Victoria University of Wellington. He is fascinated with new ideas, models, and technologies that change the shape of business and the way businesses communicate their messages.
Brendon Livingstone
@BrendonLiv