Author Archive
Revolution in Our Relationship with Technology
Our relationship with technology is going through a revolution. A week and a half ago my Mother came back from a 5 week trip to Egypt where she was researching for her PhD. Last weekend we used Google Earth to look at the places she had been. The fun thing was we didn’t go off [...]
Education is your Best Marketing Tool
Last week my family and I were on holiday in Napier, New Zealand and on one of the days we visited the Arataki Honey Visitor Centre in Havelock North. The centre was fun for the kids and we all learned something more about bees and honey, as well as the damage caused by the varroa [...]
What Business can Learn from Avatar
Over the last couple of days the Avatar movie has broken a Billion dollars in sales just 3 weeks after its release. I saw Avatar a couple of nights ago and was blown away. While I see a few people criticising aspects of the movie, it is difficult to deny the power of the totally immersive entertainment experience [...]
Business – the Decade for Making a Difference
I’ve been reflecting on something Seth Godin wrote in his New Year’s day post welcome to the frustration decade: …And, to top it off, savings are thin and resource availability isn’t what it used to be. A lot of people ate their emergency rations during the last decade. Look for this frustration to be acted [...]
iPod Touch MityMic Samples with Background Noise
I have been asked a couple of times how well the TouchMic.com MityMic microphone records when there is background noise. This post provides a couple of samples of MityMic recordings in environments with background noise. For further details on the MityMic microphone refer to my previous post iPod Touch MityMic Review and Audio Samples. MityMic [...]
When Lighting your House is Unexpected
In this blog we have looked at various unexpected ideas, and often these are big ideas or innovations from organisations, such as electric bikes, worm poop plant food, and plans to mine the moon for rocket fuel. But unexpected ideas may also be things you and I take for granted – like lighting and water. [...]
Lemonade – what does it tell us about ourselves?
I would be very keen to see the Lemonade movie when it comes out (see trailer below). The 30 minute documentary tells the story of 15 advertising professionals made redundant during the recession and how they they turned this lemon of a situation into lemonade by finding a new creative calling in their lives. The [...]
One for One – TOMS Shoes
You’ve got to love TOMS Shoes‘ business model: “with every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need – One for One“. Since starting in 2006, TOMS Shoes has given away more than 300,000 pairs of shoes to needy children in the United States, Argentina, [...]
How to Transfer Audio Files from Voxie Pro to your PC
I use Voxie Pro on my iPod Touch to record audio files using my TouchMic.com MityMic microphone. I then edit these files and convert them into MP3 format using Audacity on our PC. A question I have been asked a couple of times is how to transfer audio files from Voxie on the iPod Touch [...]
Are we running our businesses the wrong way?
In a recent TED presentation author Dan Pink makes an excellent case that we are running our businesses and managing our talent the wrong way. Pink points to an abundance of evidence showing that common business approaches to reward and incent performance, such as sales commissions and employee bonuses, actually result in worse performance. The [...]