Archive for January, 2009
Start with an Unexpected Business or Product
Unexpected messages follow naturally from an unexpected business or product. It is difficult to deliver an authentic unexpected message if your business and products are undifferentiated. If you want to deliver messages that have real impact and grab attention, maybe the best place to start is thinking about how you can make your business or [...]
Skycar – Dream or Reality?
Dr Paul Moller has spent 5 decades trying to perfect his unexpected idea of a ‘flying car’. He believes in the future people will not travel in road cars, but in sky cars – freeing up road congestion and allowing quick commutes from greater distances. Moller’s company Moller International has been developing the M400 Skycar for [...]
TerraCycle – A Business Built on Waste and Worm Poop
TerraCycle is an eco-capitalism business that makes all of its products entirely from waste. Their unexpected business model and products have generated massive media attention, creating a strong profile and following for their ground-breaking business. Their founding product was TerraCycle Plant Food. TerraCycle is paid to take waste product, which they feed to worms, and [...]
Automattic’s Open Source Business Model
The software business Automattic is best known for their WordPress blogging software, which has fast become the blogging platform of choice for most bloggers. Automattic has created this leadership position in part by using an open source business model. Their software is developed as open source, meaning it is free (no license fee) and anyone can access [...]